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2018年09月22日 15:25:47来源:飞度咨询养生对话

SEATTLE — It’s hard to believe that this coffee-crazed city would get excited about yet another coffee shop, particularly another Starbucks.西雅图——你可能很难相信,这个以咖啡闻名的城市会因为一家新咖啡馆而激动不已,何况只是另一家星巴克(Starbucks)咖啡馆。For over a year, the Seattle coffeecenti has been buzzing with speculation about the opening of the Starbucks Reserve Roastery and Tasting Room, the flagship of a planned chain of 100 plush stores selling high-end coffees from around the world.在一年多的时间里,一直有传闻称,这个诞生于西雅图的咖啡品牌将开设一家名为“星巴克精品烘烤品尝室”(Starbucks Reserve Roastery and Tasting Room)的旗舰店。星巴克计划开设100家这样的精品咖啡连锁店,销售来自世界各地的高端咖啡。With this new venture, Starbucks has signaled that it intends to lure aficionados of high-end coffee, as it eyes the growing market for rare coffees, those beans grown in small quantities that sell for as much as for less than a pound.这个新项目表明,星巴克打算吸引高端咖啡爱好者,该公司正着眼于稀有品种咖啡日益庞大的市场。稀有咖啡豆种植规模小,不到一磅的售价就可能高达45美元(约合280元人民币)。But it aly faces considerable competition from boutique chains like Stumptown Coffee Roasters, Dillanos Coffee Roasters and Blue Bottle Coffee that have aly developed thriving businesses in what are known as single-origin coffees and microlots. Such coffees come from a single farm or small collective, typically hard to reach and fickle, so that production is limited and often available only at specific times of the year. Their customers tend to shun the sort of big-business ubiquity that a mass-coffee purveyor like Starbucks embodies.不过,星巴克面临着斯邓姆顿咖啡馆(Stumptown Coffee Roasters)、迪拉诺斯咖啡烘烤公司(Dillanos Coffee Roasters)和蓝瓶咖啡(Blue Bottle Coffee)等精品咖啡连锁店的激烈竞争,它们凭借所谓的单一产地和微批次(microlot)的模式而风生水起。这些品牌的咖啡只来自单一的农场或小型合作社,一般很难买到,因此产量有限,通常只能在一年中的特定时间才有。而这些咖啡的消费人群往往是那些厌倦了以星巴克为代表的无处不在的大众品牌的消费者。In fact, Laila Ghambari, director of coffee at Cherry Street Coffee House, which has 10 shops in the Seattle area, calls Starbucks the “McDonald’s of coffee.”事实上,樱桃街咖啡馆(Cherry Street Coffee House)的咖啡负责人莱拉·甘巴里(Laila Ghambari)把星巴克称作“咖啡中的麦当劳”。樱桃街咖啡馆在西雅图地区有10家门店。So to distinguish Reserve from its mass-market cousin, Starbucks is banishing, to a great extent, its green mermaid logo at the new shops and in the product line. The Reserve stores and line of coffees instead carry a star logo, along with a red “R.”为了与星巴克的大众市场品牌区别开来,星巴克精品烘烤品牌的新店和产品线,很大程度上摒弃了绿色美人鱼的商标,而是使用了一个星形标志,加上一个红色字母“R”。The reach into a higher-end market is another sign that coffee consumption in the ed States is growing only modestly, according to trade data on imports collected by Panjiva. The popularity of single-serve coffee makers like Keurig and Nespresso have added pressure.星巴克进军高端市场的努力还显示出,美国的咖啡消费增长缓慢,磐聚网(Panjiva)收集的进口贸易数据也印了这一点。Keurig和Nespresso等胶囊咖啡机的超高人气,也加剧了市场的竞争压力。“If you look at coffee imports over all for the last several years, it looks like a pretty mature market,” said Josh Green, chief executive of Panjiva. “There’s been a roller coaster in terms of price, but in terms of volumes, we’re talking about very modest growth — and that kind of market is usually where you see companies trying to go upmarket in terms of price and exclusivity.”“从过去几年咖啡进口的整体状况来看,市场似乎已经相当成熟,”磐聚网CEO乔希·格林(Josh Green)说。“价格上忽高忽低,但进口规模一直增长有限——在这类市场,通常会有许多企业想要走向高端,在价格和产品的独特性上提高档次。”The new Starbucks Roastery is rumored to have cost more than million. Part retail store, part manufacturing facility and part theater, the store intentionally evokes the chocolate room where Augustus Gloop met his fate in Willy Wonka’s candy factory. See-through tubes snake up out of the floor and under the ceiling, ferrying green coffee beans to copper-clad roasters and roasted beans to the coffee bars scattered like islands around the 15,000-square-foot space.据称,新的星巴克烘烤品尝室成本超过2000万美元。它集零售店、生产加工和剧场与一身,而且还故意营造出了奥古斯塔斯·格鲁普(Augustus Gloop)进入威利·旺卡(Willy Wonka)的巧克力工厂时的那种梦想成真的感觉。透明的管子在地板和天花板上蜿蜒,把绿色的咖啡豆送进镀了铜的烘烤机,接着将烘烤好的咖啡豆,送往向岛屿一样散落在1.5万平方英尺(约合1400平米)面积里的吧台。“This is a magical place where coffee comes to life,” said Liz Muller, director of concept design for Starbucks.“这是一个神奇的地方,它让咖啡拥有了生命,”星巴克的概念设计总监利兹·穆勒 (Liz Muller)。The noise the beans make as they rattle through the tubes — “like rain,” Ms. Muller says — is punctuated by the click-clack of an old-fashioned railway station split-flap display, except the schedule tracked here is of varieties of coffees being roasted. They are small lots from remote highlands in Africa, Latin America and Asia.咖啡豆在管子里哗哗作响的声音——“就像下雨,”穆勒说——中间夹杂着老式火车站里的信息屏,翻着字母牌显示信息的那种咔咔声,只不过这里的时刻表显示的是各种咖啡的烘烤时间。这些咖啡都来自非洲、拉丁美洲和亚洲遥远高地上的小块田地。“We’re going to take the customer on a journey, immersing them in an interactive environment where they’ll be introduced to handcrafted, small-batch coffees within feet of where they’re being roasted,” said Howard Schultz, chief executive of Starbucks.“我们要把消费者带上一段旅程,让他们沉浸在互动的环境里,让他们近距离地了解小批量手工生产的咖啡,”星巴克CEO霍华德·舒尔茨(Howard Schultz)说。Virginia Morris, vice president for consumer insights and strategy at Daymon Worldwide, a private-brand development company, noted that consumers were seeking singular experiences that would include individualistic brews. But specialty brewers who have attracted loyalists doubt that a giant in the mass-market will be viewed favorably.私营品牌拓展公司达曼国际咨询(Daymon Worldwide)的消费者洞见和战略副总裁弗吉尼亚·莫里斯(Virginia Morris)指出,消费者正在寻求独一无二的体验,包括个性化的咖啡制作工艺。但吸引了一批忠实拥趸的专享咖啡店十分怀疑,这样一个面向大众市场的巨人,能否受到青睐。“I think you can start out small and grow large, but once you’re large, it’s really hard to get the consumer’s perception that you are authentic,” said David J. Morris, half-owner of Dillanos.“我觉得品牌可以起步时很小,后来再逐步扩大,但一旦规模变大,真的很难让消费者认为你很正宗,”迪拉诺斯的半个老板戴维·J·莫里斯(David J. Morris)说。The company says the price per cup of a Reserve line will be to , depending on the exclusivity of the beans, of course.星巴克透露,每杯精品系列咖啡的价格将在4至7美元,当然具体视咖啡豆的独特性而定。Single-origin coffees typically are named for the places they are grown, not just the country. Stumptown’s website includes a link to Google maps, so a customer can see, say, where its Colombia San Isidro is grown.单一产地咖啡通常以它们的种植地,而不仅仅是国家命名。斯邓姆顿的网站上有可以跳转到谷歌(Google)地图的链接。这样,消费者就能看到这家店里诸如Colombia San Isidro这样的品类生长在哪里。Microlots come from a specific parcel of land, like the section of the Finca El Manzano coffee farm in El Salvador that grows Dillanos’s El Manzano Porton Lot, which produced just 60 bags of coffee last year and was used by Ms. Ghambari when she won the ed States Barista Championship this year.微批次咖啡来自具体的某块地,比如萨尔瓦多Finca El Manzano咖啡园中,为迪拉诺斯种植El Manzano Porton Lot的那块地。去年,那块地仅出产了60袋咖啡。甘巴里今年在美国咖啡师锦标赛(ed States Barista Championship)中夺冠时,用的就是那里出产的咖啡。“Each one has a signature nature, and each year it may be different, depending on when the rain comes and how much shade it gets,” said David Schomer, the proprietor of Espresso Vivace, which has three locations in Seattle, including a sidewalk stand in the Capitol Hill neighborhood, not far from the Reserve Roastery. “Each one will be roasted differently by the roaster, who may develop more or less caramelization or more or less bitterness.”“每块地都有标志性的特质,每年的情况都有所不同,取决于雨季到来的时间,以及植株能得到多少阴凉,”Espresso Vivace的老板戴维·绍默(David Schomer)说。该品牌在西雅图有三家店,其中一家位于国会山地区的一条人行道旁,距离星巴克的精品烘烤店不远。“烘烤师会以不同方式对每一个品类进行烘烤,焦糖化反应有轻有重,苦味也有轻有重。”Until recently, Dillanos Coffee Roasters largely served commercial customers, roasting private-label coffees and helping them develop house blends. “They need lots of coffee, not small lots of great coffee, and consistency is very important there,” said Chris Heyer, who owns the business together with his half brother, Mr. Morris.直到不久前,迪拉诺斯咖啡烘烤公司还主要务于商业客户,烘烤专属咖啡并帮助客户研发自有的调配咖啡产品。“它们需要大量的咖啡,而不是少量优质咖啡,而且口味的一致性非常重要,”克里斯·海尔(Chris Heyer)说。他和同母异父的兄弟莫里斯共同拥有该公司。About a decade ago, they started the One Harvest Project, a line of fair-trade, sustainable coffees, providing education, health and other benefits to growers with whom the company wished to develop long-term relationships.大约十年前,他们启动了“一次收获项目”(One Harvest Project)。这是一个推行公平贸易、可持续的咖啡业务线,该公司向希望与其达成长期合作关系的咖啡种植户提供教育、健康和其他方面的福利。That led to an even more exclusive line of coffees, DCR, which Phil Beattie, the Dillanos coffee director, called a natural progression that included the El Manzano microlot.这又催生了更为独特的咖啡品牌DCR。迪拉诺斯公司的咖啡总监称,这是包括El Manzano微批次在内的自然发展。The company may purchase less than 300 pounds of such coffees. In comparison, it roasts 2,000 pounds of its signature Dillons Blend coffee each day.该公司可能会购买不到300磅这种咖啡。相比之下,它每天会烘烤2000磅自有的主打品类“迪隆混合”(Dillons Blend)。So what happens when a company the size of Starbucks begins shopping for those precious beans, some of which may only be available for less than a month a year? Peet’s Coffee is selling a half-pound bag of scarce Jamaica Blue Mountain coffee, one batch roasted on Wednesday and the second scheduled for roasting next week, for .因此,如果一家像星巴克那么大规模的公司开始采购罕有品种的咖啡豆,会发生什么?那些咖啡豆中,有一些每年出产的时间可能都不到一个月。皮特咖啡(Peet’s Coffee)正在以45美元的价格,出售半磅装的牙买加蓝山咖啡(Jamaica Blue Mountain),第一批是上周三烘烤的,第二批定于这周烘烤。Specialty coffee companies say relationships established over many years with growers will protect them from competition from bigger players. “We have worked with our growers for a long time and we expect to continue to work with them,” said Eric Hoest, director of operations at Stumptown, which is based in Portland.精品咖啡公司称,多年来与咖啡种植户建立起来的关系,能保护它们免受更大品牌的竞争。“我们已经和种植户合作了很长时间,我们希望继续与他们合作,”总部位于波特兰的斯邓姆顿公司的运营总监埃里克·赫斯特(Eric Hoest)说。To expand in this area, Starbucks bought Hacienda Alsacia in Costa Rica, an estate that will produce specialty coffee just for the company.为了在该领域扩张,星巴克买下了哥斯达黎加的Hacienda Alsacia咖啡园。该咖啡园将仅为该公司供应精品咖啡。Starbucks roasters will be available only at five or six new sites, but some of the Reserve coffee brands will be for sale in over 1,000 Starbucks stores.星巴克的烘烤设备仅会在五六家新店配置,但部分精品咖啡品牌将在1000多家星巴克咖啡店出售。Mr. Schultz said his vision for the Reserve Roastery store stretched back a decade or more, and he collected a scrapbook with ideas for finishes and furnishings. But it wasn’t until a used car dealership nine blocks up Pine Street from the first Starbucks store became available that he began executing his plans.舒尔茨称自己对精品烘烤店的设想可以追溯到十年甚至更久之前,而且他还用一个剪贴簿,收集了有关涂漆和室内装饰的想法。但直到可以买下松树街上距离第一家星巴克咖啡店九个街区远的一家二手车店,他才开始执行自己的计划。He said the Reserve stores would be run as a business and must make a profit to survive. “At the end of the day,” he added, “this all has to be proven in a cup — and it will be.”他说,精品烘烤店会作为一家企业来运营,并且要想存活下来,就必须盈利。“说到底,”他接着说,“所有这些都需要在咖啡杯里得到明——也会得到明。” /201412/347248。

  • Taiwanese actor Chen Chang became a hot topic on social media and most-searched lists because of his performance with Martial arts star Wu Jing, in Kung fu show Painterly Landscape at the CCTV Spring Festival Gala.羊年春晚上,台湾演员张震与武术男星吴京一同表演的《江山如画》大受好评,张震更是迅速成为网络热门话题,搜索量一路飙升。Unlike Wu Jing, who was born into a martial arts family and began practicing the discipline at age 6, Chang has always been viewed as a skillful, sensitive and low-key actor since his debut in A Brighter Summer Day (1991) at age 15.与出身武术世家、6岁习武的吴京不同,张震自15岁首登大银幕,出演影片《牯岭街少年杀人事件》以来,一直是低调的实力派演员代表。Though his role as Dark Cloud (or Lo Xiaohu) in 2000 action film Crouching Tiger, Hidden Dragon won him national fame, his first encounter with real martial arts didn’t occur until he fought in the Bajiquan (Eight-level Boxing) style in Wong Kar-wai’s 2013 film The Grandmaster.2000年,张震因为出演武侠动作电影《卧虎藏龙》而名声大震。不过,他第一次接触真正意义上的武术还是在2013年王家卫的电影《一代宗师》中扮演八极拳大师。Half a year before shooting the film in 2009, to meet the director’s requirement of “presenting the real essence and core of Bajiquan”, Chang met Wang Shiquan, a renowned Bajiquan master in Beijing. The first question Wang threw at him was, “Do you truly want to learn Bajiquan or just pose for the camera?” Chang chose the former, and thus his journey to becoming a Bajiquan practitioner commenced. Over three years, according to the Oriental Morning Post, Chang followed his master’s tutoring, and he practiced Bajiquan in the woods in east Beijing and trained for three hours, twice a day, relentlessly.为了达到导演“表现出八极拳真正精髓”的要求,2009年,距《一代宗师》开拍还有半年之时,张震在北京拜见了著名的八极拳大师——王世泉。而王世泉问他的第一个问题就是,“你是真的想学八极拳,还是只想在电影里摆摆姿势?”张震选择了前者,也因此开启了他的“八极拳”之旅。随后的三年多里,他在北京东郊的树林中练习八极拳,每天两次、每次三个小时,风雨无阻。Chang was only in the movie for a total of three minutes, but his practice of the traditional martial arts style won him the top prize in the national Baijiquan contest.《一代宗师》张震的镜头加起来不过3分钟,但他刻苦练武也终有回报,在全国八极拳比赛中夺得冠军。Rumor has it that Chang is dedicated to becoming an expert in whatever skills required by the roles he plays. To portray Go master Wu Qingyuan in the movie The Go Master (2006), he also tried hard to learn how to play the game, and he turned out to be a good player in real life. To act in another movie, Missing (2008), a deep-sea-related thriller, Chang is said to have earned his diving license.传说只要角色要求他拥有哪方面的技能,张震就会努力成为这个领域的专家。为了出演电影《吴清源》中的围棋大师,他不仅学习了围棋,更是在现实中成为了围棋高手。为了出演与深海有关的惊悚片《深海寻人》,张震考下了潜水。However, Chang rejects the “studious overlord” title that’s been applied to him by the media and fans. He doesn’t consider himself a particularly gifted actor, telling Tencent Entertainment that he spent time practicing on the piano only to later decide he wasn’t cut out for the instrument. But Chang cares more about learning the process than he does the end result.不过,张震本人并不认为自己是媒体和粉丝口中的“学霸”。在接受腾讯的采访时,他说自己并不是个特别有天赋的演员,比如当他花费大量时间学习钢琴之后,才发现自己完全不是那块料。比起最终的结果,张震表示他更在乎学习的过程。“I’m curious about new things and have a desire to learn. It’s fun to experience the process of developing a skill from zero,” Chang said in an interview with 163 Entertainment.接受网易的一次采访时,张震说,“我对新鲜事物总是很好奇,喜欢学习。因为从零开始掌握一项技能是个很有趣的过程。” /201503/362981。
  • With their intoxicating spices and complex flavours, Indian curries are enjoyed the world over.印度咖喱因其美味的香料以及多样的风味风靡全球。Now, in a study of more than 2,000 recipes, scientists have discovered the secret behind curry#39;s popularity on a molecular level.现在,通过对2000多种食谱的研究,科学家从分子水平上发现了咖喱风靡全球背后的秘密。They claim that unlike Western dishes that tend to pair similar flavours together - such as beer and bee f - Indian dishes use at least seven ingredients that do not contain overlapping flavours.他们解释道,并不像喜欢把味道相近的东西在一起的西方的吃法(例如牛肉加啤酒),印度菜中一股要用至少七种不同风味的食材。Researchers at the Indian Institute for Technology in Delhi looked at how often overlapping flavour comp ounds were used in a dish#39;s ingredients.位于德里(印度城市)的印度研究所的研究人员着重研究了菜肴中具有相同风味的化合物出现的频率。They reviewed of recipes on TarlaDalal.com, studying the subtle molecular-level differences that distinguish the cuisine, according to a report in the Washington Post.根据华盛顿邮报中的一篇报道,研究人员们研究了TarlaDalal网站上的食谱,他们从分子的水平上细微的差别来区别不同的菜肴。#39;We found that average flavour sharing in Indian cuisine was significantly lesser than expected,#39; researchers wrote.研究人员写道;我们发现,印度菜肴中出现相同风味的化合物的概率比预料中要低得多。;The study found that ingredients such as garam masala and bell peppers are usually teamed up with other ingredients that have no chemical similarity.这项研究发现,像是辛香料和青椒这些材料一般都和那些与它们化学成分不同的材料搭配。This is in contrast to Western dishes that share like flavours. Chefs, for instance claim that seemingly incongruous ingredients, such as chocolate and blue cheese, can taste good together because they share similar compounds.这与西方的习惯是不一样的.例如,厨师们会说,看起来搭配不协调的东西吃起来会很好,像是巧克力加蓝奶酪,他们搭配起来味道很好是因为它们的化学成分相似。An example is acetal, which can be found in whiskey, apple juice, orange juice and raw beets. Strawberries, meanwhile, have flavour compounds that match white wine.乙缩醛就是一个例子,威士忌,苹果汁,橘汁和原料甜菜都含有这种物质.并且,草莓跟白酒也很搭。In Indian dishes, the more overlap two ingredients have in flavour, the less likely they are to appear in the same Indian dish, the scientists said.科学家说,在印度,两种食材的风味越是接近,它们就越不可能出现在同一道菜中。Researchers believe this makes the dish more tasty as the ingredients each bring their own unique flavour to the dish, rather than simply blending in.研究者相信这会使食物更加可口,因为菜中每一种材料都散发着自己独特的风味,而不是简单的混合在一块。Out of the 381 cooking ingredients in the world, the research team from that Indian food uses 200 in their cuisine.在世界上的381种烹饪原料中,研究团队发现印度菜肴中出现了其中的两百种。#39;Each of the spices is uniquely placed in its recipe to shape the flavour sharing pattern with rest of the ingredients,#39; the researchers said.;每一种香料都被唯一的使用在了适合它的菜肴中,这样能使它的味道与其他食材相得益彰.;研究人员说到。Previous research has found curry could actually be good for you, easing arthritis and even protecting people from Alzheimer#39;s.之前的研究发现,咖喱能有助于人们的健康.它可以缓解关节炎甚至还能预防老年痴呆。Most curries contain turmeric, cumin, allspice, cardamon, ginger, garlic and capsicum - spices with stro ng anti-bacterial properties.大多数咖喱含有姜,孜然多香果粉(一种香料),豆蔻,生姜,大蒜和辣椒,具有较强的抗菌性能。This is largely why they#39;re found in dishes from hot countries, where meat needs to be preserved.所以在热带国家菜肴中,我们会经常看到他们添加这类东西,因为那里的肉类需要保存。Separate studies have found that garlic, cinnamon and cumin can destroy up to 80 per cent of meat-borne bacteria, while ginger can slow bacterial growth by 25 per cent.一项独立研究发现,大蒜,肉桂,小茴香能够杀死80%的以肉为宿主的细菌,而姜可以使细菌的生长速度减慢25%。COULD CURRY BE USED TO BANISH BAD MEMORIES?咖喱可以用来消除不好的记忆吗?A spice commonly used in curry could help erase bad memories, according to a study.根据一项研究表明咖喱中常用的香料可以帮助消除不好的记忆。Curcumin, a bright-yellow compound found in the root of the Indian spice turmeric, prevented new fear memories being stored in the brain, and also removed pre-existing fear memories, researchers found.姜黄素,一个明亮的黄色化合物,在印度香料姜黄根粉末之中被发现,研究人员发现它可以阻止了新产生的恐惧记忆储存于大脑之中,并且可以删除原有的恐惧记忆。It is hoped that the findings will help develop treatments for people suffering with psychological disorders.希望该发现将有助于帮助心理障碍患者的治疗。Psychologists from The City University of New York trained rats to become scared when they heard a particular sound. Scientists assumed the creatures were frightened when they froze.纽约城市大学的心理学家训练老鼠当他们听到一个特别的声音的时候变得恐惧(条件反射)。科学家认为当动物恐惧时就会呆住。Hours later, when the same sound was played to the rats, those who had been given ordinary food froze.几个小时后,当相同的声音响起时老鼠(普通饲料饲养的老鼠)全部呆住了。Yet the rats fed the curcumin-rich diet didn#39;t freeze, suggesting their fearful memories had been erased.然而,使用丰富姜黄素饮食的老鼠并没有呆住,这表明他们的恐惧记忆已经被抹去了。 /201503/366105。
  • Huaping Specialty— A Legend of Kapok in Panzhihua (the second version)华坪特色菜—攀枝花-木棉传说(版本二) In Zhuang culture, there exists the worship for several kinds of trees: camphor, maple, kapok, and banyan tree. In Zhuang myths, camphor trees were the first trees that appeared after the creation of the world, being the pillars supporting the sky. Maple trees were the origin where people got the seed of fire from, being meritorious for offering fire. kapok trees were the warriors of Bu Luo Tuo, the first ancestor of Zhuang ethnic group, fighting against the enemies bravely with torches in hand. Even when being killed, they still stood straight, finally transformed into kapok trees full of red flowers. The banyan tree, flourishing with luxuriant foliage, symbolizes the blessing of many descendants. Consequently, all of these trees are planted around the Zhuang villages, particularly around the shrines of their tutelary gods.在壮族民间中就普遍存在着崇拜几种树木,即樟树、枫树、木棉树、榕树。在他们的神话传说中,樟树是宇宙开辟时最早出现的树木,有顶天之功;人们从枫树身上找到了火种,它有献火之功;木棉是壮族始祖神布洛陀的战士,在与敌人战斗时,它们手执火把,英勇顽强,就连牺牲时也都站立着,变成了满身红花的木棉树;榕树则枝繁叶茂,象征子孙昌盛。因此, 在壮族的村寨边都种有这些树木,各村寨所建立的社亭(敬奉村寨保护神之地)周围,也要种植这些树木。 /201505/374440。
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