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湖州中医院隆胸多少钱飞度咨询免费医生

2017年12月13日 17:18:37|来源:国际在线|编辑:度排名咨询页
Dear A Moment of Science,亲爱的的《科学一刻》栏目组,I hate going to the dentist. In fact, I openly fear it.我很讨厌看牙医。真的,我对此感到很恐惧。Yet Ive never actually had a really bad orpainful experience with a dentist.可是我实际上并没有看牙医的糟糕经历。So why do I fear it so much?那我为什么会对此感到如此恐惧呢?Youre certainly not alone.有此感受的不仅仅是你一个人。Quaking in your boots at the mere thought of a dental check up-letalone having a cavity taken care of-is a time honored tradition.一想到要检查牙齿,腿脚就哆嗦,更别说补牙洞了。这种感受由来已久。And it doesnt necessarily derive from a bad dental experience.对牙医的害怕不一定来自您糟糕的看病经历。New research shows that fear ofthe dentist is often passed down from parents to their children.如今有研究表明,对牙医的恐惧感常常可以通过父母传递给子女。Fathers are especially involved.父亲们的因素很关键。Previous studies found a link between parentsattitudes toward thedentist and kids fear.过去的研究表明,父母对牙医的态度和子女对看牙医的恐惧感有关联。But the new study reveals that kids pay even closer attention to how theirfathers react when the dentist is involved.不过现在有研究发现子女们会密切关注父亲看牙医的反应。Apparently, when fathers display fear and anxiety, kidsare most likely to pick up those cues and see dental visits as something to fear.明显的例子是,当父亲表现出恐惧和焦虑的时候,子女很可能受到这些心理暗示,把看牙医当作恐怖的事情对待。Why fathers carry so much weight in influencing how their kids think about the dentist is not clear.父亲们为何会如此大程度地影响子女对牙医的看法,原因尚不可知。At least the study doesnt really offer an explanation.至少这项研究没有给出合理解释。But it does suggest that fathers can play animportant role in what psychologists called positive emotional contagion.不过研究指出,父亲在被心理学家称为积极情绪传导的过程中举足轻重。If fathers fear of the dentist can contaminate their kids, the opposite might also be true.如果父亲们对牙医的恐惧会传染给他们的子女,那么反之亦然。In otherwords, dads behaving positively and not displaying fear could orient their kids towards not fearingthe dentist.换句话说,父亲们正面的言行,不带恐惧的表现可以引导他们的子女不再害怕牙医。So the researchers call for parents, and fathers in particular, to beinvolved in dentist fearprevention campaigns.因此研究人员呼吁父母们,尤其是父亲们,行动起来,帮助子女防治牙医恐惧症。 201402/276300

This is Florida, a taste of the tropical, one of the worlds most popular holiday destinations. Here mankinds unquenchable desire to explore and colonise reaches astronomical proportions. 这里是弗罗里达,一个充满热带风情的地方,同时也是世界上最著名的度假胜地之一。这里带给人们无法克制的探索和无穷的征欲望。Eight, seven, six, five, four, three, two, one. Ignition. Lift off.八、七、六、五、四、三、二、一。点火,发射。And yet we are relative newcomers here. While other creatures roamed this part of North America for hundreds of millennia, we only arrived at the end of the last great ice age, 13,000 years ago. For most of its existence, North America remained untouched by humans, its dramatic landscapes and wild life undisturbed. Then some time around 13,000 years ago, just as the ice started to relax its grip, hunters from the north set foot in Florida for the first time. Imagine if we could go back and join them as they explore this unknown land, encountering strange animals not seen before by human eyes.然而在这里,我们还只能算是初来乍到。其他生物已经在北美的这块土地徘徊了数十万年,而我们在13000年前的大冰河时期末期来到这里。对大多数存在的生物,北美仍是人类未及之地。这里风景优美,野生动物未受打扰的生活着。约在13000年以前,冰川开始渐渐化去,猎人从北而来,第一次涉足弗洛里达。想象一下,如果时间倒退,我们将追随者猎人的足迹,探寻这未知之地,遇见人类从未见过的奇异的生物。英文文本来自普特英语,译文属.201307/247621

Business商业报道The psychology of discounting打折心理学Something doesnt add up就是算不对How marketers can take advantage of consumersinnumeracy且看营销人员如何利用数学盲消费者WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount.零售商想吸引顾客购买某种特别商品时,典型做法就是打折促销了。According to a new study to be published in the Journal of Marketing, they are missing a trick.但是,一项发表在《市场营销杂志》的新研究则说明了他们并未统揽全局,掌握所有窍门。A team of researchers, led by Akshay Rao of the University of Minnesotas Carlson School of Management, looked at consumersattitudes to discounting.以明尼苏达大学卡尔森管理学院的阿卡什·劳为首的调查小组研究了消费者对打折的态度。Shoppers, they found, much prefer getting something extra free to getting something cheaper.他们发现,购物者们更喜欢赠品胜过打折品。The main reason is that most people are useless at fractions.主要原因在于多数人对分数运算束手无策。Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price.比如,消费者们常常很难意识到,加量50%就等同于折扣33%。They overwhelmingly assume the former is better value.绝大多人都以为前者更划算。In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.在一次实验中,调查者们出售手霜,一种是带赠品的,另一种是打折品,两者价值相当,但是结果前者多售出73%。This numerical blind spot remains even when the deal clearly favours the discounted product.即便当买打折品明显更划算时,人们还是无法走出数字盲区。In another experiment, this time on his undergraduates, Mr Rao offered two deals on loose coffee beans:另一次实验在本科生中展开,Rao先生出售散装咖啡豆时提供两种选择:33% extra free or 33% off the price.赠送33%或者折扣33%。The discount is by far the better proposition,打折远远更加划算,but the supposedly clever students viewed them as equivalent.但那些本以为十分聪明的学生们却认为两种促销都是一样的。Studies have shown other ways in which retailers can exploit consumersinnumeracy.根据学生们的反映,零售商们发现了其他方式来利用消费者对数字上的不敏感。One is to befuddle them with double discounting.比如利用二次折扣来迷惑他们。People are more likely to see a bargain in a product that has been reduced by 20%, and then by an additional 25%, than one which has been subject to an equivalent, one-off, 40% reduction.人们觉得一件商品如果先打8折再打75折,那肯定比一次性打6折要划算。Marketing types can draw lessons beyond just pricing, says Mr Rao.Rao先生说,这不仅对营销手段的价格方面有所启发,其他方面也是如此。When advertising a new cars efficiency, for example, it is more convincing to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel consumption.比如,在宣传新车效率时,引用每加仑汽油多跑的英里数要比引用减少的耗油量的比值要更有说力。There may be lessons for regulators too.这对监管者也有所启示。Even well-educated shoppers are easily foxed.即便是受过良好教育的购物者也很容易被骗。Sending everyone back to school for maths refresher-courses seems out of the question.我们不可能让每个人都重新回到数学课堂。But more prominently displayed unit prices in shops and advertisements would be a great help.但如果商店和广告上能更清楚地标明单价的话必定可以帮上大忙。 /201307/249708

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