时间:2018年12月18日 00:53:16

Early sales of Apple’s new iPhones have lived up to high expectations.苹果(Apple)新款iPhone的初期销售没有辜负人们的厚望。The company on Monday said it sold more than 10 million of the iPhone 6 and 6 Plus models in the first three days they were available in stores. That is higher than the nine million new iPhones it sold last year in their first weekend on sale.公司在周一称,iPhone 6和6 Plus在进入门店销售的前三天里销量超过了1000万台。这个数字比去年的新款iPhone首周末销量900万台还要高。The phones’ larger screens — 4.7 diagonal inches for the 6 and 5.5 for the 6 Plus — are a considerable jump from the 4-inch screens of earlier iPhones.手机的屏幕——6为4.7寸、6 Plus为5.5寸——较旧版的4寸屏要大出许多。The iPhone sales were on the upper end of financial analysts’ expectations, which ranged from 6.5 million to the “low teens” of millions of sales.金融分析师对iPhone销量的预测在650万台到“1000万台出头”之间,所以实际销量已经达到了预测的上限。The strong sales mirror growing consumer demand for smartphones with bigger screens. IDC, a research firm, estimated that at least 20 percent of all smartphones shipped last year in China, the largest smartphone market in the world, were five inches or larger. It also predicted that manufacturers this year would ship more “phablets,” or smartphones with screens measuring at least 5.5 diagonal inches, than laptops.强劲的销售反映了消费者对大屏智能手机的需求增长。据研究机构IDC估计,去年在全球最大的智能手机市场中国,智能手机总出货量中有至少20%的屏幕在5英寸以上。该机构还预测,生产商今年的“平板手机”(phablet)——也就是屏幕在5.5寸以上的智能手机——出货量将超过手提电脑。Some analysts even estimated that the larger iPhone 6 Plus was more popular with consumers over the weekend.一些分析师甚至估计在周末的销售中,屏幕更大的iPhone 6 Plus更受消费者青睐。“The iPhone 6 Plus demand is very strong. They’re basically sold out everywhere we checked,” said Maynard Um, a senior research analyst for Wells Fargo. “But the iPhone 6 didn’t look to be fully sold out. That’s hard to tell if it’s because Apple has a lot of supply out there, or it’s because there’s less demand for it compared to the iPhone 6 Plus.”“IPhone 6 Plus的需求非常旺盛。基本上我们看过的地方都已经断货,”富国(Wells Fargo)高级研究分析师梅纳德·乌姆(Maynard Um)说。“但iPhone 6看起来还没有完全售空。很难说这是不是因为苹果的供货量很大,还是它相比iPhone 6 Plus的需求比较小。”Apple’s investors — much like Hollywood producers tracking the first few days of ticket sales for a blockbuster movie — closely watch first-weekend sales for the iPhone because they are a reflection of consumer demand. The iPhone is still Apple’s biggest cash cow, accounting for about 70 percent of its profit. So early sales can help predict quarterly or even annual results for the company, based in Cupertino, Calif.和跟踪观察某部大片上映最初几天票房的好莱坞制片人一样,苹果的投资人在密切关注iPhone的首周末销量,因为这是消费者需求的一种反映。iPhone至今仍是苹果最大的赚钱机器,其大约70%的利润来自于此。因此早期的销售情况可以预示这家加州库珀蒂诺公司的季度甚至年度业绩。But some analysts, like Gene Munster of Piper Jaffray, wondered whether first-weekend sales were still a reliable measure for consumer demand. The iPhone is aly immensely popular in many countries, he noted before the announcement, so early sales may be more of a sign of how many iPhones can initially be produced by Apple and its manufacturing partners.但是有一些分析师在质疑,首周末销量是否依然是一个可靠的消费者需求衡量手段,比如派杰(Piper Jaffray)的基尼·蒙斯特(Gene Munster)。他提出在宣布消息前,iPhone在许多国家已经极为抢手,所以早期的销售额可能更多反映了苹果及其制造合作伙伴在一开始能有多少产量。“The first weekend iPhone sales number continues to be more about how much Apple can supply than what the demand is in the market,” said Walter Piecyk, managing director at BTIG Research, an industry firm.“首周末iPhone销量的重点始终是苹果的供货量,而不是市场的需求,”产业机构BTIG研究公司(BTIG Research)的执行董事沃尔特·皮西科(Walter Piecyk)说。Timothy D. Cook, Apple’s chief executive, said as much on Monday.苹果首席执行官蒂莫西·D·库克(Timothy D. Cook)在周一也说了类似的话。Apple “could have sold many more iPhones with greater supply, and we are working hard to fill orders as quickly as possible,” he said in a statement.他在声明中说,苹果“如果有更大的供应,就应该能卖出更多的iPhone,我们都在努力想办法尽快交付订单。”The latest iPhones also missed out on a big market: China. Apple has delayed the release of the iPhone 6 and 6 Plus there, apparently because the devices have not yet received approval from Chinese regulators.最新款iPhone还错过了一个大市场:中国。苹果推迟了iPhone 6和6 Plus在那里的销售,原因看起来是这些设备还没有得到中国监管机构的核准。Despite missing out on hundreds of millions of potential Chinese customers, Apple impressed analysts with its weekend performance.虽然失去了数以百万计的潜在中国顾客,苹果在首周末的表现依然让分析人士啧啧称羡。“Even without China, Apple was able to move .5 billion of product in three days which would be impressive for any industry,” Mr. Piecyk said.“在没有中国的情况下,苹果可以在三天里卖掉65亿美元的产品,这放在任何产业都是很了不起的,”皮西科说。The introduction of the iPhone 6 and 6 Plus on Friday was the second time Apple released two new iPhones at the same time. Last year, Apple introduced the iPhone 5S along with the iPhone 5C, a colorful plastic model sold at a lower price.在周五推出的iPhone 6和6 Plus是苹果第二次同时发售两款新iPhone。去年苹果在介绍iPhone 5S的同时,还推出了售价较低的色塑料型号iPhone 5C。Apple is treating the iPhone 5C differently than past iPhones. Traditionally, Apple has upgraded each iPhone once a year, with improvements like faster chips and better cameras. But this month, instead of announcing an upgrade for the iPhone 5C, Apple said it would continue to sell the exact same iPhone, but for a lower cost: free with a contract.苹果在iPhone 5C上使用的策略和以往的iPhone不同。按照惯例每款iPhone是一年升级一次的,会配备更快的芯片和更好的摄像头。但这个月,苹果没有宣布iPhone 5C的升级,手机本身毫无变化,只是售价更低:合约机免费。Analysts say that it appears Apple’s strategy all along for the iPhone 5C was to sell an older, plastic iPhone over a longer time period to allow the costs of production and components to drop. That lets Apple decrease the price of the plastic iPhone and increase market share in less affluent markets.分析人士称,看起来这从一开始就是苹果对iPhone 5C的策略:在相对较长的时间里出售一种老款的、塑料的iPhone,从而降低生产和零件的成本。这样一来,苹果可以降低塑料iPhone的价格,在没那么富裕的市场获得更多份额。 /201409/331636

Google yesterday became the first large online ad network to charge clients only if their adverts have been seen, in a radical shake-up of pricing that affects more than 2m sites in its display advertising network.谷歌(Google)昨日宣布,广告只有被浏览才收取费用,由此成为业内首家作出如此承诺的大型网络公司。谷歌此举将会给它的广告定价带来巨大影响,波及到它广告展示网络中的逾200万家网站。“If you are an advertiser and a human being didn’t see your ad, then frankly nothing else matters,” said Neal Mohan, Google’s vice-president of display advertising products.谷歌展示广告业务副总裁尼尔#8226;莫汉(Neal Mohan)表示:“如果用户没看到广告商发布的广告,坦白说,广告就失去了意义。如果没人看你的广告,广告商为什么要付钱?”“If you are a marketer, why pay if a human being did not see the ad?”“广告没被看到的问题”,一直以来都在困扰着总值达1170亿美元的全球在线广告业。The problem of adverts that do not get seen has plagued the 7bn global online advertising industry.据估计,广告商购买的多达一半的数字广告根本没人浏览,还有一大部分广告只有当网络用户向下滚动到网页底部时才会被看到。数字广告尽管发展迅猛,但仍然只占广告总开的五分之一左右。莫汉表示,帮助广告商衡量广告宣传的有效性,才能保广告商增加投入。It is estimated that as many as half of the digital ads that marketers buy are not seen at all, with a large portion only being viewed if a website user scrolls all the way down to the bottom of a web page. Despite explosive growth rates, digital advertising still accounts for about only a fifth of the overall spending on marketing, and Mr Mohan said helping marketers measure the effectiveness of ad campaigns would secure more spending.电视广告也面临这一问题。广告商可以追踪其投放的广告是否在电视上播放,却很难确定人们是否在看广告,还是趁广告时段跑到厨房弄吃的。This problem is also shared by television adverts. On TV, marketers can track whether an ad is shown but it is difficult to find out whether or not someone actually saw a commercial or ran to the kitchen for a snack.为了开发新产品,谷歌使用了一种新型行业标准,即如果一则广告的50%以上出现在电脑屏幕上,并至少持续一秒,才能被视为这则广告是“可视”的。谷歌自主开发了相关技术,不仅能测定广告是否呈现,而且还能找出广告的哪一部分出现在电脑屏幕上。To develop its new product, Google used an emerging industry benchmark that only considers an ad “viewable” if more than 50 per cent of it is visible on the screen for one second or longer. Google developed its own technologies to detect not only whether an ad is visible but also what portion of it can be seen on the screen.谷歌没有对哪些在线广告属于“不可视”范畴发表置评,但它强调,消除“不可视”广告会导致广告产品供应受限,因而广告费用有可能上涨。Google would not comment on what portion of ads on its networks are not “viewable” but noted that prices are likely to rise as the supply of ad inventory is constricted by the ruling out of “non-viewable” ads.广告商同时还面临数字广告方面的其他问题,如大量出现的在线广告欺诈行为,这是指诈骗者侵入其他用户电脑,并伪造对某些网页的浏览或对广告的点击。 /201312/268706

With about 10 million new iPhone 6s ordered in the initial days on the market, a whole lot of old iPhones are destined for the scrap heap. Sure, you could sell, donate or recycle your old Apple iPhone, but you probably will not. And there are better things to do with it.鉴于新款iPhone 6在上市后的最初几天内,就被订购了大约1,000万部,许许多多的旧iPhone注定要被扔进垃圾堆。当然,你可以出售、捐赠或回收你的旧iPhone,但还可以有更好的处置办法。One creative example: At the Missouri University of Science and Technology, a biology class is making old iPhones into microscopes. Using less than worth of supplies, the old phones are mounted onto a lens and can magnify an object to 175 times its size.一个富有创意的例子发生在美国的密苏里科技大学(Missouri University of Science and Technology),这里有一堂生物课正在把旧iPhone改装成显微镜来使用。利用价值不到10美元的零部件,便可将这些旧手机安装在一片透镜上,把观察对象放大到原始大小的175倍。Even an old phone with a cracked screen can be repurposed, says Josh Smith, editor of GottaBeMobile.com. “You’re only really limited by your imagination,” Smith says.网站GottaBeMobile.com的编辑乔什o史密斯说,即便是屏幕破裂的旧手机也可以被赋予新的用途:“事实上,唯一限制你的只有自己的想象力。”Here are 10 smart – and cheap – uses for old iPhones.以下是旧iPhones的10种巧妙又廉价的用途。Clock时钟Set your old phone on a dock or a stand and use a clock app. With Standard Time (.99), you will have a timepiece unlike any other. With this app, your clock is a non-stop time lapse of construction workers switching out pieces of lumber to shape the actual time. “It’s mesmerizing,” says Shawn Roberts, 47, an Oakland, California, marketing executive.把旧手机安设在一个接口坞或架上,并且使用一款时钟应用程序。借助于《标准时间》(Standard Time)这款应用程序(3.99美元),你就会拥有一款与众不同的时钟。使用这款应用程序后,你的时钟就会变成一部不间断的延时视频,画面显示建筑工人不断地把几段木材摆成表示实际时间的形状。加州奥克兰的一位营销主管、现年47岁的肖恩o罗伯茨说:“这很有吸引力。”You can also set up flexible alarms and get the phone to play soothing white noise as you go to sleep. Set it close enough to the bed, and it can be a sleep tracker, too, with an app like SleepBot (free).你还可以灵活设置闹钟,并且在你睡觉时让手机播放舒缓的白噪音。此外,如果把它放在离床足够近的地方,它还可以被用作睡眠追踪器,当然这要利用像SleepBot(免费)这样的一款应用程序。Music for your car在汽车内播放音乐Take your music library on the road. Some cars come equipped with docking ports for iPhones and have dashboard screens so you can navigate your musical options hands-free. Or you can just use the cigarette lighter for power.带上你的音乐库一起上路吧。部分汽车配备了用于iPhone的对接口,而且还有仪表屏,所以你可以以免提方式浏览音乐选择。或者,你也可以用汽车里的点烟器来给手机提供电力。Remote Control遥控器Televisions, speakers and other devices now have apps that allow users to make their iPhones into sleek remotes. Carm Lyman, 42, of Napa, California, converted his iPhone 4 into a remote for his household sound system after his iPhone 5 arrived. Lyman can control the audio levels and activate speakers in various parts of his home as well as access different music services.电视机、扬声器及其他设备现在都有相应的应用程序,让用户能够把iPhone变成时尚遥控器。加州纳帕的卡姆o莱曼现年42岁,他在收到iPhone 5之后,便把自己的iPhone 4改成遥控器,来控制他的家用音响系统。莱曼可以在家里的各个角落控制音响系统的音频水平,并且使用不同的音乐务。Surveillance System监控系统Apps can convert an old iPhone that has access to WiFi into a surveillance camera and motion detector. Presence, which is a free app, provides a live stream from the area you want to monitor. You can set it up to record clips when it detects motion, too.应用程序可以把一部可接入WiFi的旧iPhone变成一个监控摄像头兼动作检测器。作为一款免费应用程序,Presence提供你想要监视地区的实时监控视频。此外,你还可以把它设置成检测到动作的同时开始录制视频剪辑。If you buy a robotic viewing stand for about 0, you can move the camera 360 degrees rather than stick with a stationary view.只要购置一款价格大约为100美元的机械观测架,你就可以让这个监控摄像头转动360度,而不需要一直保持固定视域。Cookbook菜谱No need to go through recipe books or hunt around for other devices when you have a kitchen iPhone. Download a cookbook app, such as My Recipe Book (99 cents) or Big Oven (free), and just leave the device on the kitchen counter. It takes up almost no space and will hold far more recipes than any book.如果你有一部厨房iPhone,那么就没有必要翻阅烹饪书或者寻找其他设备。下载一款菜谱软件,比如《我的烹饪书》(My Recipe Book,99美分)或者《大烤箱》(Big Oven,免费),然后只需把手机留在厨房柜台上。它几乎不占用任何空间,而且可容纳的菜谱远远多于任何一本烹饪书。Extra Storage额外的存储空间Need a place to store old photos and music or other files? Turn your old phone into a storage drive using a free app like USB amp; Wi-Fi Flash Drive.需要有个地方来存储旧照片和音乐或者其它文件吗?那就利用一款像《USB和Wi-Fi闪存驱动器》(USB amp; Wi-Fi Flash Drive)这样的免费应用程序,把你的旧手机变成一台存储驱动器吧。Voice Recorder语音记录器Why buy a digital voice recorder when you have a retired iPhone? Using any of several free apps, including Voice Recorder and Voice Record Pro, you will have a designated memo recorder or a device to record interviews and speeches.如果你有一部退役的iPhone,为什么还要购买数码录音机呢?使用几款免费应用程序中的任何一款,比如Voice Recorder和Voice Record Pro,你就会拥有一部专用的记录录音机或一部设备,来录下采访和演讲。Document Scanner文档扫描仪Genius Scan and Doc Scan are two apps that will turn an iPhone into a handy portable scanner that you can use for work, school reports, genealogical research, or recording receipts. And they will not cost you a penny. For and up, you can buy a stand that makes your iPhone into a stationary scanner.Genius Scan和Doc Scan这两款应用程序可以把iPhone变成一部方便的便携式扫描仪,你可以用于工作、学校报告、家谱研究或者记录菜谱。而且这两款应用程序不会花你一分钱。你可以购买一个架,让iPhone变成一台固定扫描仪,架最便宜的价格为20美元。Baby Monitor婴儿监视器Sure, you can spend 0 or more on a baby monitor, or you can just set your old iPhone up to watch streaming of your baby as well as hear and even talk to him or her. Cloud Baby Monitor (.99) also allows parents to receive the signal on a wireless network or on WiFi so they do not have to be within a certain number of feet of the monitor.当然,你可以花费100多美元购买一部婴儿监视器,或者你可以把旧iPhone设置成观看宝宝实时监视视频,并且监听宝宝动静,甚至和宝宝说话。《云婴儿监视器》(Cloud Baby Monitor,3.99 美元) 也可以让家长在无线网络或WiFi上收到视频信号,这样他们就不必局限在距离监视器几英尺的范围之内了。Vehicle Tracker车辆追踪器Whether you need to find your car if it is stolen, record where you have traveled, or spy on your teenage driver, the built-in GPS in your phone can be used as a tracking device. An app like InstaMapper (.99) lets you watch the vehicle in real-time and have a record of it. Of course, you may end up taking the simple path of letting a child use your old iPhone as an iPod Touch. Keep in mind that the phone can still dial 911, even if it does not have cellular service, Smith said.无论你是要在自己的汽车被盗之后需要找回汽车,还是记录下自己曾经开车经过哪里,或者是暗中监视你十几岁小孩的驾车情况,你手机的内置GPS(全球定位系统)均可被用来当作一部追踪装置。像InstaMapper(2.99美元)这样的一款应用程序让你能够实时监视车辆,并且把情况录制下来。当然,你可能最终采取简单的办法,那就是让小孩把你的旧iPhone当作iPod Touch。史密斯说,记住,即便没有移动务,旧iPhone仍然可以拨打911。You can also use your old phone as a back-up in case your new model suffers irreparable harm. That said, the battery of a phone that sits in a drawer unused could drain to the point where it is no longer viable.此外,你还可以把旧手机当作新款手机遭受不可弥补的损害时的备用手机。即便如此,如果把手机电池放在抽屉里不使用,那么过了一段时间电池里的电量会耗尽到再也无法使用的地步。 /201410/332272

As General Motors’ CEO Mary Barra offered up more details about her company’s switch issues before lawmakers on Wednesday, U.S. safety regulators have started investigating a second Detroit auto company, Chrysler.周三,就在通用汽车(General Motors)CEO玛丽o巴拉就公司的点火开关问题向美国国会提供更多细节之际,美国安全监管机构已经开始对底特律另外一家汽车公司展开调查,它就是克莱斯勒(Chrysler)。The two probes are examining air bag issues in which a defective switch may prevent the safety device from properly deploying in over 1 million Jeep, Dodge and Chrysler models, according to the National Highway Traffic Safety Administration (NHTSA).Administration, NHTSA)称,这两项调查针对的是汽车安全气囊问题。装配在100万多辆Jeep、道奇(Dodge)和克莱斯勒车型汽车上的一种存在缺陷的开关可能妨碍安全气囊正确弹出。There are no deaths or injuries associated with the safety issues, the NHSTA said.NHSTA称,目前尚未发现与此安全问题相关的伤亡。The NHSTA also said that the investigations “are an outcome of communication with automotive manufacturers and suppliers regarding airbag design and performance related to the position of the vehicle ignition switch.” The agency added, “As part of NHTSA’s broader efforts to evaluate this issue, the agency examined all major manufacturers’ airbag deployment strategies as they relate to switch position.”NHSTA还表示,这些调查是“与汽车制造商和供应商就气囊设计和汽车点火开关位置相关性能进行沟通后的结果。”这个政府机构还补充说,作为NHTSA更深入评估这一问题的一部分内容,它检测了所有主要制造商的气囊与开关位置相关的弹开部署。Chrysler also released a statement saying that it is “awaiting additional information from (NHTSA). The company is prepared to cooperate fully with the investigation.” It is currently unknown whether or not the investigations will lead to recalls of the Chrysler models.克莱斯勒还发布了一份声明称,该公司“正等待从(NHTSA)获得更多信息。它准备全力配合此项调查。”目前还不清楚调查是否将导致克莱斯勒车型汽车的召回。The General Motors GM -0.17% recalls, meanwhile, now include over 20 million vehicles worldwide. They started in February, and have been linked to the deaths of 13 individuals and 54 crashes.与此同时,通用汽车已在进行产品召回,如今全球已召回超过2,000万辆汽车。通用汽车从今年2月开始产品召回,而且已经涉及13名个人的死亡和54起撞车事故。 /201406/307067

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